Everything today has been digitized, and as much as some people might not want to believe it, our professional futures lie in social media. LinkedIn, Facebook, Twitter, Instagram, and now even Snapchat have been used to push people’s personal brands, advertise companies, and even deliver news among other things. Then when it comes to applying for jobs, a resume isn’t the only thing employers look closely at anymore. They check to see if you have certain social media accounts, and then they check to see if your online presence is up to par. If your social media accounts aren’t what employers are looking for, then you might as well kiss your job opportunity goodbye. The professional world isn’t what it used to be, almost everything has been adapted for digital consumption. Thus, your professionalism needs to be adapted in such a way as well.
Clean Up Your Pages
This one is a no-brainer. If your social media accounts include any type of illegal activity, profanity, inappropriate pictures, strong biases (religiously, politically, racially, etc.) then you should probably lock that page down with all the privacy settings you can and make a new and professionally used page. An even better option would be to just get rid of that old page altogether, if it’s really that problematic in the first place. Although locking and making an account private seems like the easiest option, many privacy conditions constantly change.
People sometimes forget that their social media pages have an effect on their professional lives. An article on time.com specifically states, “just because your social media postings haven’t hurt you yet, doesn’t mean they won’t.”
Work On Having A Notable Presence
Although everyone has the right to not partake in having any social media accounts, having an online presence does help employers solidify their choices on hiring or not hiring a potential employee. For example, when it comes to the world of journalism, no publication will hire someone who has a nonexistent social media presence. An article on socialsongbird.com explains the importance of social media in relation to the adaptation and future of journalism.
“With the growing use of social media to report news the consumer perception of real time news is changing – people now expect to receive news
instantaneously and expect constant updates of developments. This is significantly influencing the direction and practice of journalism. The availability of these online blogs and social media networks has changed the way that journalists are able to operate and it can be a valuable tool aiding journalists in their newsgathering, audience engagement and it can act as another platform for content.”
Although journalism is a specific career that relies more heavily on social media for its consumption and distribution of content, many other professions are now turning to social media for advertising and marketing. No matter what career, I can almost guarantee that some interaction with social media will be mandatory. As long as you have a positive presence on those accounts, acquiring a job (along with an impressive resume that is) should be a walk in the park!