Annette Loertscher, Author at SmartFem Magazine

How To Look Fabulous at Any Age

Annette Loertscher — Tue, 15 Sep 2015 13:57:37 +0000

We all have days when we just want to leave the house wearing yoga pants with our hair in a clip; hoping we don’t see anyone we know. The reality is that you never know who you might see in your travels and first impressions leave a mark…sometimes a bad one. Looking fabulous at any […]

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The Skinny on Horizontal Stripes

Annette Loertscher — Mon, 14 Sep 2015 13:00:09 +0000

For centuries we’ve dressed by the rule that vertical stripes make us look taller, while horizontal stripes make people look fatter. The truth is…wearing stripes of any kind is tricky business!! Classic navy blue and cream colored horizontal stripes take us back to the days of Jackie O, when being “dressed up” was THE thing […]

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What Not to Wear at Any Age

Annette Loertscher — Tue, 05 May 2015 13:20:45 +0000

Do you think about what you’re wearing before you leave the house? If you’re like a lot of busy women, you get up, shower and head out the door. Before you leave next time, look in the mirror and ask yourself, “Does what I am wearing truly reflect who I am and what I am […]

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Dress for Success Means…Dressing for Your Target Market

Annette Loertscher — Mon, 20 Apr 2015 16:37:49 +0000

It has long been said that you should dress for the job you want, not the job you have, and to some extent that still holds true. Barbara Corcoran from Shark Tank adds, “Dress for the client or customer you’re trying to sell. People want to do business with people who look like them.” That […]

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Happy, Healthy and Beautiful- How Renee Zellweger Did It and So Can You

Annette Loertscher — Mon, 15 Dec 2014 17:45:34 +0000

When Renee Zellweger graced the red carpet at the 21st Annual Elle Women in Hollywood Awards two months ago, the tabloids were all reporting about her changed looks…speculating that since her last movie in 2010 she had plastic surgery. Personally I just thought she looked healthy, happy and beautiful which is exactly what the actress […]

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Sunglasses – Their History and Importance

Annette Loertscher — Mon, 24 Nov 2014 16:17:08 +0000

We all understand the importance of wearing sunscreen if we’re going to be spending time outdoors, but do you understand the importance of wearing sunglasses in general? While it is important to understand the dos and don’ts of wearing sunglasses, it is important to note they are absolutely essential for the health of your eyes. […]

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Self Concept: How Self-Esteem Affects Your Daily Life

Annette Loertscher — Mon, 25 Aug 2014 16:48:54 +0000

As women we are conditioned to compare ourselves to each other in beauty as well as brains. Our view of ourselves begins with what our parents, teachers and friends tell us as we’re growing up. From magazines and billboards to conversations at home and school; we hear and see perceptions of beauty or perfection everywhere […]

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A Guide to Spring and Summer Wardrobe Essentials

Annette Loertscher — Thu, 24 Apr 2014 14:54:26 +0000

SmartFem’s fashion and beauty expert Annette Loertscher writes on fashion tips and how to shop and look your best for the Arizona summer. Yes, it’s official, spring has arrived and summer is right around the corner! For fashionistas this is an extremely busy shopping time. Everyone is getting ready to shed their dark, multiple layers and start […]

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Fashion and Fundraising Bring Women Together for a Night Full of Glamour and Hope

Annette Loertscher — Thu, 13 Mar 2014 14:00:59 +0000

This particular article has been personally emotional to me because my past life flashed before my eyes recently at an event I attended on the evening of February 22, 2014. I was immediately moved to take action and pursue becoming actively involved with this fabulous organization. On this special evening I was one of nine […]

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Making Yourself Over for Your Next Career- Putting Your Best Face Forward

Annette Loertscher — Fri, 07 Mar 2014 18:07:51 +0000

SmartFem’s fashion and beauty expert Annette Loertscher gives tips on how to make the best first impression when interviewing for a new job. She meets with SmartFem expert Dr. Richard “Rick” Brown to get his input on non-surgical options to look your best for your next career. When we are little, we dream big. We […]

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