SmartFem with Directors Jonathan Dayton & Valerie FarisSmartFem® is a nationally known women’s magazine and women’s advocacy website founded by Lea Woodford in Phoenix, Arizona that provides information and the best deals for only the best products and services by local companies that are carefully screened for women.

Offering a smart, interactive resource guide for the popular iPhone, Android, Windows, and BlackBerry smartphone, the iPad, or any other connected mobile device.  SmartFem provides today’s woman on the go with everything she needs to navigate her daily life.

SmartFem TV 3With the look and feel of a chic fashion magazine, SmartFem’s website and mobile application provides users with information on relationships and romance, SmartFem, The Intelligent Guide for Women on the Go!the latest in fashion and beauty, new trends in health and fitness, as well as what’s happening in pop culture and entertainment.  SmartFem features regular columnists and contributors as well as guest writers and informative articles from local Experts.

It also brings valuable coupons, products, and services from reputable companies right to the mobile devices of it’s members saving them both time and money.  Check out the SmartFem listings page.

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Lea Woodford, Founder and CEO


SmartFem Media Group with Lea WoodfordLea’s career is highlighted by 25 years of public relations, writing columns, hosting a radio show, and over a hundred TV appearances. Lea’s career includes news segments for ABC, CBS, NBC, and Fox TV, as well as writing a regular column for Runway Magazine, North Valley Magazine and AZ Weekly. Her articles have been featured in 101North, So Scottsdale, The Business Journal and Phoenix Woman. Previously as the founder of Lasting Impression Consulting and now she has been retained by businesses all over the valley to help them improve their visibility and potential through the media. As a member of the National Speakers Association, Lea Woodford has also appeared as a motivational speaker throughout the country.

Lea started in 2012, to pursue her passion of protecting and serving women. SmartFem is a calling and was inspired by her desire to protect and serve her daughter Lauren. SmartFem is an entertaining and informative magazine as well as a trusted guide which carefully screens its featured experts to ensure the highest standards of integrity and service. In fact, all of SmartFem’s experts must sign an integrity clause to ensure that readers get the very best customer experience. She also has made the company a branding and reputation enhancing entity which has helped market SmartFem’s experts both on and off line through high profile philanthropic events. Lea won the MVP award for going above and beyond with Debbie Gaby’s Celebrity Catwalk in November of 2013. She also serves on several committee’s such as United Cerebral Palsy, Beach Ball, Florence Crittenton, Alice Cooper’s Rock the Runway, Oscar Experience and this year she will be co-chairing the AZ Wellness Red Carpet Event in March.

Read: For some women, starting a business is a way around gender gap

Lea has always enjoyed working with small business owners and her newest endeavor SmartFem allows her to help them on a much grander scale while catering to her passion of helping women.