Lea on SmartFemLea Woodford – Founder and CEO of SmartFem

Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem Entertainment.  SmartFem was created as a result of her many years as a Publicist, columnist as well as a Radio & TV Personality.  She has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community.  Her passion is connecting people.  Lea is often coined “ the connector “ due to her extensive network.  Lea is passionate about working with young professionals and SmartFem has helped launch the careers of several young journalism interns from ASU’s Walter Cronkite School.

Lea on the go: When Lea is not working she is spending time with her husband and co-founder Paul and their miniature schnauzer Abby.  They take daily walks and talk about current events and even politics.  Her favorite past time is to jump on a plane with Paul and Abby for a quick weekend getaway to places such as the beach, Flagstaff or even Vegas.


Paul Woodford - Digital Asset PlanningPaul Woodford – Co-Founder and CTO -Managing Editor

Paul Woodford is the Chief Technology Officer and Managing Editor of SmartFem.com and SmartFem Entertainment.  Paul’s passion for technology led him to create and design SmartFem magazine.  Running the company has enabled Paul to tap into his passion for videography as well as photography.  In addition to filming SmartFem Entertainment segments he has filmed commercials and marketing pieces for Alice Cooper, Patrick Peterson, Superstition Springs Lexus, and many other businesses and non-profits in the valley.

Paul on the go: When Paul isn’t behind a camera or a computer screen he can be found in the cockpit of an airplane.  Paul is a former airline captain and still enjoys his time flying.


Amber on SmartFemAmber  Kahwaji – Associate Editor, Correspondent

Amber is a SmartFem writer and correspondent who is currently working toward her degree in broadcast journalism from the Walter Cronkite school at ASU. She is fascinated by investigative journalism and documentary filmmaking.

Trained in acting Amber’s passion is to be in front of the camera, sharing stories and taking viewers with her every step of the way.

Amber on the go: When Amber is not at the anchor desk for Cronkite News, or in front of the camera interviewing Scottsdale’s elite for SmartFem Entertainment, she can be found researching serial killers or binge watching HBO GO. A die-hard fan of films and old Hollywood, Amber loves to get lost in classic movies like Breakfast at Tiffany’s and Casablanca.


Kristiana on SmartFemKristiana Faddoul – Associate Editor, Writer

Kristiana Faddoul joined SmartFem.com in July of 2015 in hopes of expanding her experience in the world of print journalism and magazine writing. Some of her responsibilities at SmartFem.com include content producing, editing, interviewing, and taking photography for the magazine. Kristiana is currently an undergraduate broadcast major at the Walter Cronkite School of Journalism and Mass Communication at the Arizona State University. She plans to take the wildlife route of journalism, and one day work for Animal Planet, Discovery Communications, National Geographic, etc. as a videographer or producer. Kristiana strives to make her writing both entertaining and educational, hoping to really bring her environmental education to the surface along with the multitude of topics she covers.

Kristiana on the go: In her spare time, Kristiana can be found giving tours or hosting events at the Walter Cronkite School. When she isn’t involved in her journalism, Kristiana relaxes in her room playing video games, heads out with her friends and boyfriend on the town, and acts in plays and musicals around the valley. She is a secret nerd who loves adventure.


Sized Sampson - writerMonica Sampson – Writer

Monica Sampson is a Phoenix based journalist, entertainer and storyteller. Pursuing a double major from the Walter Cronkite School of Journalism, in Broadcast Journalism and Theater with a Pre-Law minor. Monica understands the power media has to educate, inspire, and inform.

Combining her passion for feminism with her media savvy, Monica has been recognized as an emerging feminist leader in the valley. Monica Sampson has appeared extensively on television and radio discussing feminism, politics, and empowerment; serving as a board member for “I Am That Girl,” a national organization dedicated to changing stereotypes often associated with women.

She is the Assistant News Director for KAS C Blaze Radio and the co-host of the award winning radio show “Mo-Jo In The Morning.”

Monica on the go: Outside of her professional life, Monica enjoys musicals, bunny rabbits, and singingalong to Barbra Streisand.


Quinn Snyder – Account Manager – Writer

Quinn Snyder is currently pursuing an undergraduate degree in journalism and strategic communication from Northern Arizona University. Quinn is SmartFem’s social media guru and resident foodie.  Quinn aspires to work in the news industry as a print journalist or just continue writing about her love of food and restaurants.

Quinn on the go: When Quinn isn’t attending school in Flagstaff, Arizona she is in central Phoenix with her friends and family. You can find her exploring the valley for restaurant gems, hanging around her family’s restaurant, Scott’s Generations, or waiting for a delicious cup of her guilty pleasure, Dutch Bros Coffee.



Keane Capello of Phoenix ArizonaKeane Capello – Lead Videographer and Video Editor

Keane Capello serves as lead videographer and editor at SmartFem productions, ensuring that SmartFem Entertainment TV, commercials, marketing and event videos are engaging and exciting for clients and for our viewing audience.  He has worked with multiple production companies in the Phoenix area before coming to SmartFem. In addition to shooting and editing , he is also the director for SmartFem Entertainment TV.  Keane’s passion is seeing a project from start to finish and to be able to bring ideas into reality.  Keane graduated from Arizona State University in 2012.

Keane on the go: When Keane isn’t in an editing studio or looking behind a camera lens he is traveling, spending time with friends and family.