Lea on SmartFemLea Woodford – Founder and CEO of SmartFem

Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem Entertainment.  SmartFem was created as a result of her many years as a Publicist, columnist as well as a Radio & TV Personality.  She has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community.  Her passion is connecting people.  Lea is often coined “ the connector “ due to her extensive network.  Lea is passionate about working with young professionals and SmartFem has helped launch the careers of several young journalism interns from ASU’s Walter Cronkite School.

Lea on the go: When Lea is not working she is spending time with her husband and co-founder Paul and their miniature schnauzer Abby.  They take daily walks and talk about current events and even politics.  Her favorite past time is to jump on a plane with Paul and Abby for a quick weekend getaway to places such as the beach, Flagstaff or even Vegas.


Paul Woodford - Digital Asset PlanningPaul Woodford – Co-Founder and CTO -Managing Editor

Paul Woodford is the Chief Technology Officer and Managing Editor of SmartFem.com and SmartFem Entertainment.  Paul’s passion for technology led him to create and design SmartFem magazine.  Running the company has enabled Paul to tap into his passion for videography as well as photography.  In addition to filming SmartFem Entertainment segments he has filmed commercials and marketing pieces for Alice Cooper, Patrick Peterson, Superstition Springs Lexus, and many other businesses and non-profits in the valley.

Paul on the go: When Paul isn’t behind a camera or a computer screen he can be found in the cockpit of an airplane.  Paul is a former airline captain and still enjoys his time flying.


Amber on SmartFemAmber  Kahwaji – Associate Editor, Contributing Reporter

Amber Kahwaji is an associate editor and contributing reporter at SmartFem.com. Amber provides daily content for SmartFem’s online magazine as well as hosting various events for SmartFem Television. A graduate of the Walter Cronkite School of Journalism and Mass Communications, Amber has used her knowledge and skills to help merge traditional journalism with today’s everyday lifestyle stories, creating fun yet informative articles for SmartFem readers.

Amber on the go: When not busy at her writer’s desk, Amber’s passions include going to the theatre and working as a professional commercial actress. A die-hard fan of films and old Hollywood, Amber loves to get lost in classic movies like Breakfast at Tiffany’s and Casablanca.


Sierra Ochoa – Associate Editor, Writer

Sierra Ochoa is a contributing editor and author at SmartFem.com since 2012. She is a senior at Arizona State University and has an Associate’s Degree from Paradise Valley Community College. She is passionate about popular culture and the human experience. Sierra analyzes film and television for a deeper understanding of the culture.

Sierra on the go: When she is not writing about media, she is interning at the Musical Instrument Museum. Sierra’s favorite hobbies include passing out while binge watching television and watching movies in her spare time. She has a secret passion for rap music that many people do not know about.


Meghan Woodford graphics and web designerMeg Woodford – Graphics and Design

Meg Woodford is a passionate and detail oriented graphics artist with a flair for original and unique design.  A computer science student and part time robot designer, Meg understands that artistic creativity is the cornerstone of good software design.

Meg is an entrepreneur in her own right and claims to have the best pet sitting business in the valley.  Her website, meghanwoodford.com is of her own design and keeps her busy between classes, work and her hobbies.

Meg on the go: If you can’t find Meg working diligently behind a computer or caring for animals, you may have to go to the Sierra Nevada wilderness to find her camping or hiking far beyond mobile phone reception.


Breanne Helaire – Associate Editor, Writer

Breanne Helaire is an associate editor for SmartFem.com. With a BA in communication Media studies, Breanne aspires to use journalism as a platform that allows her to use her voice to motivate and uplift others. Breanne believes in embracing your individuality, and hopes that her writing will empower others to not only embrace their true selves, but stand firm to their values. As Breanne pursues a career in the Journalism field she hopes to make a difference and inspire positive change.

Breanne on the go: During down time, Breanne likes to take a moment to focus on her daily devotionals, to strengthen her connection with her heavenly Father. Her favorite hobby is writing poetry while listening to music. In spare time she also enjoys spending time with family, working out, and of course shopping!



Keane Capello of Phoenix ArizonaKeane Capello – Lead Videographer and Video Editor

Keane Capello serves as lead videographer and editor at SmartFem productions, ensuring that SmartFem Entertainment TV, commercials, marketing and event videos are engaging and exciting for clients and for our viewing audience.  He has worked with multiple production companies in the Phoenix area before coming to SmartFem. In addition to shooting and editing , he is also the director for SmartFem Entertainment TV.  Keane’s passion is seeing a project from start to finish and to be able to bring ideas into reality.  Keane graduated from Arizona State University in 2012.

Keane on the go: When Keane isn’t in an editing studio or looking behind a camera lens he is traveling, spending time with friends and family.