Lea on SmartFemLea Woodford – Founder and CEO of SmartFem

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a media personality and developed her own segments for ABC, NBC, CBS as well as the Fox Networks.  One of her favorite projects was “Looking for Love with Lea,” a popular Thursday night radio call in show for singles.

Lea has also chaired, organized and Emcee’d for a number of organizations including non-profits such as Camp Soaring Eagle, American Heart Association, Make A Wish, Alice Cooper’s Solid Rock Foundation, and St. Jude’s Hospital.

When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner she motivates her team, “find your voice.” Lea shares her ups and downs as well as her successes and failures – to give your audience a fresh perspective on marketing, leadership, innovation and customer service.

An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

Lea’s Achievements:

  • Named “Dynamic Woman of the Year,” by Phoenix Business Journal
  • Amazon Prime TV Talk Show Host
  • Founded SmartFem Media Group
  • Hosts and Emcee of ” The SmartFem Summit”


Paul Woodford - Digital Asset PlanningPaul Woodford – Co-Founder and CTO -Managing Editor

Paul Woodford is the Chief Technology Officer and Managing Editor of SmartFem.com and SmartFem Entertainment.  Paul’s passion for technology led him to create and design SmartFem magazine.  Running the company has enabled Paul to tap into his passion for videography as well as photography.  In addition to filming SmartFem Entertainment segments he has filmed commercials and marketing pieces for Alice Cooper, Patrick Peterson, Superstition Springs Lexus, and many other businesses and non-profits in the valley. Paul on the go: When Paul isn’t behind a camera or a computer screen he can be found in the cockpit of an airplane.  Paul is the co founder of Elite Flight Jets, a private jet charter service in Scottsdale.


Elizabeth Leon – Associate Editor, Writer

Elizabeth Leon is a wardrobe stylist and founder of Exclusively Ego, a personal styling business and blog that focuses on helping women discover their style, clear the clutter, and build a wardrobe that reflects their lifestyle, goals, and values. In addition to helping women discover their style and dress up their life, Elizabeth enjoys writing about fashion, thrift store shopping, and building confidence that can help catapult your life. Elizabeth started her creative writing career at SmartFem, and after venturing off on her own, she found herself back to her starting point after discovering the similarities between her core values and those of SmartFem. Elizabeth on the go: When not busy with her styling clients, hunting for vintage garmentsyou can find Elizabeth at some of her favorite local thrift stores hunting for vintage garments, designer handbags, and chic accessories. Follow Elizabeth at @elizabethexclusivelyego


Keane Capello of Phoenix ArizonaKeane Capello – Lead Videographer and Video Editor

Keane Capello serves as lead videographer and editor at SmartFem productions, ensuring that SmartFem Entertainment TV, commercials, marketing and event videos are engaging and exciting for clients and for our viewing audience.  He has worked with multiple production companies in the Phoenix area before coming to SmartFem. In addition to shooting and editing , he is also the director for SmartFem Entertainment TV.  Keane’s passion is seeing a project from start to finish and to be able to bring ideas into reality.  Keane graduated from Arizona State University in 2012. Keane on the go: When Keane isn’t in an editing studio or looking behind a camera lens he is traveling, spending time with friends and family.