Rolf Lohse and his team of stylists celebrated the 25th anniversary of his salon franchise on December 15, 2013 with an elegant gala at the Ritz Carlton Hotel in Phoenix. The evening was 1920s themed and the attendees dressed the part. The Prohibition era party kicked off with a cocktail hour set to jazz music. The glamorous guests were all donning sparkles, sequins, or luxurious furs to blend in with the 20s vibe. Some notable guests included everyone from Francis Tesmer, President of Rolf’s Salon, to representatives from global fashion houses, such as Carolina Herrera.

After the cocktail hour guests were invited to sit down for a dinner while employees, stylists, and friends of Rolf spoke about his accomplishments. After the ceremony, awards were presented to many of the stylists who exhibited extraordinary traits in giving back, mentoring, and many other categories. Lohse himself was presented a beautiful glass award for being the global icon of intelligent beauty that he remains today.

SmartFem attended this high profile event and took pictures of the fabulous dresses and costumes as well as celebrating this proud moment with the staff and owners of Rolf’s Salon.


Rolf Lohse, Ava, a stylist at Rolf's. and SmartFem founder Lea Haben

Rolf Lohse, Ava Strozik, and SmartFem publisher Lea Haben


Glam Ladies

Rolf making a statement after receiving his award. His staff stands behind him.

Rolf making a statement after receiving his award. His staff stands behind him.

center piece

One of the gorgeous centerpieces on the tables.


screens and chandelier

The event at the Ritz Carlton featured performances by the Arizona Cardinals Cheerleaders, live musical entertainment and plenty of fun for the attendees. We are happy we were able to attend and celebrate intelligent beauty and this spectacular moment in style history.

Happy 25th anniversary to Rolf’s Salon from everybody at SmartFem!