Author: Annette Loertscher

Self Concept: How Self-Esteem Affects Your Daily Life

As women we are conditioned to compare ourselves to each other in beauty as well as brains. Our...

SmartFem’s fashion and beauty expert Annette Loertscher writes on fashion tips and how to shop and...

This particular article has been personally emotional to me because my past life flashed before my...

SmartFem’s fashion and beauty expert Annette Loertscher gives tips on how to make the best first...

“Can One Pair of Shoes Truly Make a Difference and Convey a Distinctive Image?” Finding the...

Polka dots are a fun and playful fall necessity in everyone’s wardrobe, young or old, male or female. This pattern never goes out of style.