Rock the Runway Event Goes All Out For Teens
Apr29

Rock the Runway Event Goes All Out For Teens

When it comes to rock n’ roll, you have no choice but to go all out. The Rock the Runway event at Las Sendas Golf Club on April 28 did just that. A day for the ladies, the event featured shopping, wine and fashion – what more could a woman want? The Glam Candi table was packed, selling on-trend, affordable jewelry such as Chanel look-alike pearl necklaces and Cartier-esque bracelets and rings. Guests were also seen walking...

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A Guide to Spring and Summer Wardrobe Essentials
Apr24

A Guide to Spring and Summer Wardrobe Essentials

SmartFem’s fashion and beauty expert Annette Loertscher writes on fashion tips and how to shop and look your best for the Arizona summer.  Yes, it’s official, spring has arrived and summer is right around the corner! For fashionistas this is an extremely busy shopping time. Everyone is getting ready to shed their dark, multiple layers and start planning what to wear as the months get warmer and in our case, living in Arizona, hotter!!...

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Oscar De Las Salas- Hard Work, Success and Giving Back
Dec05

Oscar De Las Salas- Hard Work, Success and Giving Back

As a now local celebrity in the Phoenix Valley, Oscar has had the privilege of meeting wonderful people and doing amazing things, but not without a lot of hard work, dedication, and sacrifices. As busy as it gets, he doesn’t forget about giving back to his community. Oscar de las Salas was born in Barranquilla, Colombia. He grew up surrounded by fashion and bright colors, which explain his passion for style and all things...

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To Polka Dot or not to Polka Dot
Sep17

To Polka Dot or not to Polka Dot

Polka dots are a fun and playful fall necessity in everyone’s wardrobe, young or old, male or female. This pattern never goes out of style.

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A Whole New World
May01

A Whole New World

It’s a difficult transition in a woman’s life when she graduates to the “Misses” clothing section of department stores. It’s hard to resist the temptation of the Juniors section, which resembles the best party you’ve never been invited to. The bright lights, the rainbow of colors, the upbeat music and the glitter on the floor can be intoxicating to the eyes. I once thought I was having a seizure, but then realized I was just in the...

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